Many of my clients ask, "What's the best way to market my website?" While keeping your content fresh and up-to-date is vital (click here for my article on this subject), another important - and often overlooked - ingredient is working with the fax number list customers you have. If your business is tourist-based, as are most of the clients that I service, an email list is a remarkably useful and easy tool. For the purposes of this article, I will use a hotel or inn as a model, and you can adapt fax number list the strategies for your particular business niche. Most important, anyone who comes in the front door or calls on the phone should be offered the chance to fax number list be included in your email broadcast list. Here are a few other things to consider while working to build an email list: Train your front desk staff to ask "Would you like to join our fax number list newsletter?". You may offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any fax number list reservation request can include the question "Are you on our email list?" Offer guest incentives. Consider offering a modest discount to your email newsletter subscribers. Don't go overboard and try to reinvent the frequent flyer program but make sure that fax number list being a list member has value to the recipients. Use the list! Even if you have a modest list size, you can use it to get some traction with your subscribers. Meaningful content that is sent fax number list periodically can help fill in the gaps during off-season times. Sending an email broadcast too infrequently typically leads fax number list to high unsubscribe rates or undeliverable emails. Make it easy to sign up. Have a form set up on your site that enables users to add themselves to your fax number list and enables you to add new users.